Stevia rebaudiana is a small herbaceous plant native to South America. A family of compounds called Steviol glycosides present in the leaves of this plant give it its sweet taste.

Yes. Stevia has a history of 100s of years of being used as a sweetening agent in the human diet. Global food regulatory authorities like the US FDA (Food & Drug Administration), EFSA (European Food Safety Authority) and FAO (JECFA) have approved Stevia extracts as a food additive after decades of evaluation. Today, Stevia extracts are fully approved to be used as a food additive in more than 130 countries.

Stevia has its own distinct sweet taste just like any other natural sweetener like Honey, Agave Nectar or Maple Syrup. Unfortunately, because Sugar is so pervasive in our foods our taste buds take some time to acclimatise and appreciate any new sweet flavour. Magicleaf Stevia is a product of 5 years of intensive R&D to simulate a Sugar like taste profile and create an extraordinary all-purpose sweetener that is all taste but no calories. Like many foods you love like tea/coffee/honey, it can be a bit of an acquired taste and can take a week or so to get used to it. But once you do, there will no going back! In fact, we are so confident of the quality of our product that if you try Magicleaf for 30 days and are not satisfied with the taste, we will happily return the product and give your money back.

All Magicleaf products are safe for everyone's consumption, including diabetics, pregnant women, children and weight watchers.