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Stevia rebaudiana is a small herbaceous plant native to South America. A family of compounds called Steviol glycosides present in the leaves of this plant give it its sweet taste.
Stevia leaf extract is born from the sweet leaves of the stevia plant, which is a member of the chrysanthemum (sunflower) family. To extract the plant’s intense natural sweetness, stevia leaves are harvested and dried. The leaves are then steeped in hot water. The resulting liquid extract is filtered, purified, and dried, resulting in the crystalized stevia leaf extract. Over 200 times sweeter than sugar, stevia leaf extract is the primary sweetening ingredient in Magicleaf’s Sweetener blends, and only a tiny amount is needed to deliver its clean sweet taste.
Yes. Stevia has a history of 100s of years of being used as a sweetening agent in the human diet. Global food regulatory authorities like the US FDA (Food & Drug Administration), EFSA (European Food Safety Authority) and FAO (JECFA) have approved Stevia extracts as a food additive after decades of evaluation. Today, Stevia extracts are fully approved to be used as a food additive in more than 130 countries.
Stevia has its own distinct sweet taste just like any other natural sweetener like Honey, Agave Nectar or Maple Syrup. Unfortunately, because Sugar is so pervasive in our foods our taste buds take some time to acclimatise and appreciate any new sweet flavour. Magicleaf Stevia is a product of 5 years of intensive R&D to simulate a Sugar like taste profile and create an extraordinary all-purpose sweetener that is all taste but no calories. Like many foods you love like tea/coffee/honey, it can be a bit of an acquired taste and can take a week or so to get used to it. But once you do, there will no going back! In fact, we are so confident of the quality of our product that if you try Magicleaf for 7 days and are not satisfied with the taste, we will happily return the product and give your money back.
Since Stevia extract is a high intensity sweetener (200 – 300 times sweeter than Sugar), a bulking agent is usually blended with pure Stevia extract for ease of use. Imagine using a high precision weighing scale otherwise to precisely measure 20mg of Stevia extract for your daily cup of coffee!